Why We Don't Use Templates

Templates are the easiest way to get a new site up and running—they’re fast, pre-designed, and cost-effective, making them an alluring choice for most new businesses. But designing a great looking and high performing website doesn’t have to be difficult, in fact, it’s all we do at Webgrain. Typically, “custom design” means that a graphic designer or web developer sticks your logo and business name on top of a boxed theme, but we believe that custom should run deeper than a simple color swap. Every single one of our sites benefits from our custom designs. Webgrain works in-line with you to ensure that your site exceeds expectations and works well with what you had in mind—we want you to love your site the day it goes live. This collaborative process allows us to fully understand why you’re driven in your industry. We integrate your logo, your content, and your business persona in to your site, allowing your personality to shine through. This attention to detail isn’t available off the shelf, not even if you change the color. Why We Don’t Use TemplatesCafe Coffee | Templates Templates look good on paper, but don’t hold a candle to original, custom themes. Below are our reasons for insisting on taking the time to create a personal site for every client we work with. Every Site Looks the Same When templates became mainstream, hundreds of sites picked up the favorites and they have been used over and over. The more popular a theme, the more likely it is to be picked up by new and revamped sites alike, meaning that your site could mimic the shop down the street, or worse—a competitor. Custom designs ensure that your site stands out among the sea of Minimalist Wordpress Themes. Poorly Coded Templates Can Ruin You Whether you’re internet savvy or still trying to learn your iPhone, here’s an analogy we can all understand: like the wiring in your car, the coding on your site keeps you moving forward. If the developer slinging themes wasted no time in moving from one to the next, there’s a good chance that your site will have issues in the long-run. Sometimes those issues come out as security vulnerabilities, but often you’ll be left with a site that doesn’t respond quite the way you need it to. Templates Rely on Too Many Third Party Plug Ins If a developer building a theme doesn’t fully understand what goes in to building a site, they may rely on third party plug-ins, which can leave your site vulnerable to security breaches. Most plug-ins are innovative and powerful tools, but some are malicious, or easy to hack, leaving you in a lurch. It’s best to always build in an option or section, rather than relying on a plug-in. Custom design ensures that your site is as protected as possible. If you’re ready to take your business to the next level, whether you have an existing site you want to upgrade or are in the market for a new site, contact us to get started. Our development and design team can build you the most competitive site, and with input from our marketers, we’ll have you up and running in no time.

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