What's Up with My Facebook?

iStock_000018767726MediumA frequent question we get is "why isn't Facebook working" which is completely fair. The new algorithms make reaching your followers more and more difficult. Below is a quick breakdown with examples from one of our clients.
Hi Ashley, I’ve been trying to be more active in my FB posts, but don’t seem to be increasing our likes.  I’m wondering if I can do anything to help that, optimize, etc? I found this: Facebook’s Page Plugin (formerly Like Box) on your website or blog. A like button next to your blog posts is great for getting your content shared, but the Page Plugin will help you boost your page likes. I’m not sure what it is our how to get it, but I’d like to see if this is something we could do?  On our site and in my constant contact emails?  I have the ‘like us’ but I wonder if this would be better. Please let me know, Thanks!

Good morning! I have a cup of coffee and a little free time. :) I’ve noticed that you’re posting more, which is good! We recommend at least one post per day, which you’ve been doing. Facebook doesn’t make reaching your followers easy, though. Take this post, which had only eighty-some impressions: https://www.facebook.com/TallmanMedicalSpa/posts/10154143960353197 And compare it with this post, which had 439: https://www.facebook.com/TallmanMedicalSpa/photos/a.398050758196.173325.104295513196/10154157698283197/?type=3&permPage=1 They’re not terribly different—they’re both promoting an offer; one is a photo with the text above, and one is a direct link. Facebook is a highly competitive market for businesses. You’re no longer competing with other spas, or dermatologists. Now you’re competing with a customer’s family and friends. And the links that they click or the other pages they follow are all utilized in an algorithm that shows them future content. So unless your followers are active (liking, commenting, sharing) your content will be shown to them less and less frequently. An easy way to counteract that is boosting your content. Choose something you want to promote once a week and spend ~$10-$20 on it.  Save your larger spends for page promotion or contest / big event promotion. I really like this article for breaking down what’s going on: http://blog.hubspot.com/marketing/facebook-declining-organic-reach#sm.00014z1qs5177mf18vuxhm1fr87pd. We can add a Facebook plug-in to your site relatively quickly—let me know if that’s something you want to do. For Constant Contact, here’s a quick breakdown of how to add the button to your emails. http://support2.constantcontact.com/articles/FAQ/3370 Let me know if you have any questions! Ashley

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