Read Wired's Ello Breakdown
REMEMBER ELLO? FOR a few weeks in the fall of 2014, headlines praised it as “the Facebook Killer,” the latest internet David against Zuckerberg’s Goliath. Overnight, thousands of hopeful users bombarded the invite-only site. (Admit it: you asked around to get an invite. Oh, yes you did. Stop lying.) Overwhelmed, crashing and buggy, Ello didn’t live up to the hype. It turned into a punchline, and we all forgot about it. As the “anti-Facebook,” Ello failed.Read more about the anti-anti-Facebook here, and decide for yourself--is it worth investing time and money into ad-free ads and powerful content that isn't selling anything? Or should marketers stay with larger platforms, where marketing is readily accepted?