Frequently Asked Questions

  • You continue to use 'inbound marketing' to increase traffic - what is this, what helps with the increase, and what do we do to avoid a decrease.
    • Inbound marketing is a technique that is utilized to more effective results than traditional, outbound marketing. Outbound marketing refers to techniques like cold calling, mailers, or PPC advertising. Inbound marketing is the opposite—it originates with interesting, organic content that focuses on a subject that the general public is interested in. When there is a current rise in people interested in a specific topic, we focus our articles to reflect that your company is a knowledgeable source of information regarding that keyword. That is called domain authority, and is used when Google, or another search engine, displays sites in a search engine results page (SERP). The more domain authority a site has, the more Google (et, al.) trust the site, and display it. Inbound marketing is the concept that the customer comes to you, and through frequent content additions to your site, a thorough understanding of online trends, and active pursuit of new keywords, we’re encouraging traffic.
  • You are utilizing a specific keyword - what about the other keywords we provided?
    • Our continued focus on a specific keyword is because of the continued interest that we see in the SERP. Your site is garnering traction against incredibly competitive, highly trusted sites. That’s good—it means that Google (for example) trusts your site to provide customers with true, informative content that pertains to that search specifically. The other keywords that we’re tracking aren’t showing the same amount of increased viewing, but we do look at them frequently to ensure we’re spotting these opportunities.
  • Explain Internal linking
    • Internal linking is the connection between the articles I’m posting and your product pages. For instance, if I use the phrase that highlights one of your products or services, I'll link to your specific page regarding that topic.
  • You are using 'back-links' with the key word to increase domain authority - explain this
    • Back links are used by a search engine to decide if your site is a factual, organic, knowledgeable source of information regarding the subjects you claim to be experts on; back links are arguably more important than good keywords or content. We submit links directly from your site to a site that is trusted by Google. This allows Google to come to the conclusion that if one site trusts your site, they can as well, and increases your domain authority and subsequently your ranking in the SERPS.
  • What is 'organic traffic' & 'organic search' & 'organic content'
    • Organic traffic is traffic to your site that isn’t brought in through paid advertisements
    • Organic search refers to search terms and keywords that are rising to the top of your keyword portfolio organically, meaning they weren’t paid for through Google PPC or other advertising.
    • Organic content refers to content that is original or properly attributed, and contains the appropriate number of keywords.
  • Explain 'bounce rate'
    • A “bounce” is traffic that enters and immediately leaves your site. Bounces occur with higher traffic rates.
  • Explain the 'rubber band effect
    • When a site is moved to a new domain, or when it first launches, it takes time for the search engines to crawl and index the pages. After indexing, the site is analyzed, and once it's deemed "not spam" the search engines begin positioning it on the SERPs where it makes the most sense. Occasionally, search engines will re-crawl and index a site, without prompting. This leads to a sharp and sudden drop in traffic and positions. Within a month the site will be returned to its previous place in the SERPs.
  • Duration and pages per session is increasing - what do you attribute this to, and how to avoid a decrease
    • Duration means that people are spending longer lengths of time on your site, usually reading content and clicking though to multiple pages (hopefully for higher conversions). This has been achieved through internal linking. A continuation of this will minimize the possibility of a decrease.
  • What are 'leading landing pages?'
    • Leading landing pages are the pages that visitors are entering the site on when searching for a term. That’s where the inbound marketing and high-quality keywording is coming in to play. If someone is searching for a keyword that is specific to your market, they may find an article I wrote about that topic, and that article becomes the landing page. Commonly, your home page is a landing page, but if we see an increase in traffic for a specific keyword, a topical page may also be a lead landing page.  The goal of these pages is to help encourage people visiting the site for those terms to contact you.
  • We were 'bumped off the first page' utilizing a certain keyword; why would we continue using this, are there other keywords that will give better results
    • Being bumped off the first page is a small loss compared to how well the site is ranking for that specific keyword. If no other non-location-specific keyword is doing as well, and we would recommend continuing to drive traffic with this keyword. If your location-specific keywords are doing well enough on their own (all on the first page) that there’s less of a need to drive traffic by using those keywords. Being on the first page for a non-geo-targeting keyword is a huge benefit to your site.
  • Our competition is not ranking for the keywords you're focusing on, but where do we rank with our local competition?
    • If your site is currently the only site ranking locally for the keywords we are tracking, that is likely because your competitors aren’t actively using any marketing, which causes your site (and others who are using the same keywords like the Billings Gazette) to rank. Our goal is to not only rank keywords popular among the competition, but to also creatively identify sales opportunity with other promising keywords.
  • What needs to be done so we are not ranked among national corporations?
    • Ranking among those corporations is not a bad thing, and is in fact a good sign that our content and back linking is allowing your site to be held in the same regard by a search engine.
  • What is meant by 'optimize to drive organic content.'
    • That means that we’ll continue to do the content, back linking, and keyword research to drive the traffic to your site.
We have been running weekly ads in newspapers and online, and our ad rep suggested we ask about the online traffic:
  • Can you tell us what the traffic is from customers who see our online ads
    • Your other marketing programs should be providing some analytics regarding this. We can see referral traffic, but since our campaign isn't focused on your outside marketing, our numbers may not be the most accurate.

How To Get Started

It all begins with your idea! Get started now by letting us know what your goals are for your next project.

Get Started Now!