Developing a Business Brand
- Coke is loved by millions. As a brand, they evoke connection, togetherness, the color red, and of course, the Olympics.
- Beyoncé's brand is empowered, seclusive, mother, activist, Queen B, and the colors black and pink.
- McDonalds, despite being a well-known fast food diner, is branded with breakfast, McMuffin (and the Mc prefix), coffee, and the colors red and yellow.
- Tiffany's blue box, white ribbon, and silver script all come together to evoke a specific feeling, like excitement, anticipation, or love.