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By JOE PULIZZI for Content Marketing Institute I’ve spent the last 12-plus months talking with enterprise marketers from around the globe to get a handle on where the content marketing industry is going. Through that process, in combination with our ongoing research, the CMI team puts togethe...

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If you use any kind of social media like Facebook or Twitter, you won’t have been able to avoid the merciless onslaught of ads promoting WYSIWYG website development. I’m not talking about those fancy software applications like DreamWeaver, but actually hosted site building applications that...

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Visually, Ello attracted a younger generation with its stark white background and clean font choices. But after the initial frenzy, it fell off the radar for marketing and social media promotion. Which turns out to be exactly what they wanted. REMEMBER ELLO? FOR a few weeks in the fall of 2014,...

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Tumblr may not be a familiar name for empty-nesters, but for the under-30s crowd, it's known as a huge multi-faceted image and text sharing platform that now supports affiliate links. This means huge marketing, advertising, and income potential for college students, lifestyle blogger / vloggers, ...

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You continue to use 'inbound marketing' to increase traffic - what is this, what helps with the increase, and what do we do to avoid a decrease. Inbound marketing is a technique that is utilized to more effective results than traditional, outbound marketing. Outbound marketing refers t...

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From Social Media Today by Deborah Sweeney Developing social media and social marketing strategies are fast becoming essential elements for small business growth. When running a small business, having a consistent social marketing presence is imperative, however it's also good to shake thing...

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If you've been paying attention on the internet, you've heard about Twitter's latest reveal--#stickers. Used like hashtags, these photo overlays are great for community content and getting your voice (and company) heard on an international scale. Used wisely, #stickers may just be the next big th...

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So now you’ve got a good idea of what we do, but how do you actually get started with rolling out these solutions in your own business? You may think that you don’t have the assets or enough time to invest in starting new communication programs. Don’t spend an arm and a leg. Until you’...

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This week is focusing more on storage and content collaboration software --an integral part of communication that is taken for granted by on-site teams. Much like communication, storage can be better than the standard solutions. The recurring issue that we run into is that we need to reduce th...

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In our post last week, we discussed utilizing Skype to facilitate interactive, intuitive, and team-oriented communication. This week, though, we'll be discussing more specific or capable programs that allow you control over content, team collaboration, and workflow. What happens when you reach i...

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