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Twitter and other social networking sites can be essential parts of your marketing campaign, but how can you tell if it’s working? What kind of posts do people respond to? Is anybody listening? Here are a couple of quick steps to track the effectiveness of specific tweets and Facebook fan page ...

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Does your company's Facebook page have a "Like" button? If you want to increase traffic volume and revenue, then your answer should be yes. Companies including American Eagle and Levi's have experienced increased revenue since adding the "Like" button to their Facebook Page. Facebook marketing...

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A lot of developers throw a lot of terminology around without always taking the time to offer the meaning. We might be guilty of that too on occasion. Here"s just a few of some examples of basic acronyms. No test at the end. We promise. URL - Actually not pronounced Earl- (Say U.R.L.) URL stands...

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The internal linking and SEO strategies are in place. Search engine submissions have been made. Improved rankings take time and effort. Combining ongoing online and traditional advertising strategies is the key to rankings and traffic. "When dealing with a brand new domain, it will likely be diff...

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So what does using blue and a nice, stable font like Times Roman say about you? Blue is considered to be trustworthy and dependable. The font called Times Roman states that you are a conformist and stable. It’s all part of the science of infographics. Information graphics or infographics are g...

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What? It's not Facebook or Twitter? Recent studies show that reveal that email and search continue to be the most effective tools for driving traffic to the best known retail websites. Maybe it isn't time to hang up the tried and true methods such as email. Yes, social media's increasing influ...

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As we enter a new decade, 5 important trends offer business of all sizes new opportunities for marketing and visibility, but also a big dose of risk and challenge too. It’s all about mitigating the risk and reaping the rewards. Security - As we increase visibility across properties like mobile...

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